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Privacy Policy

Last updated: July 6, 2026

Marlo Private Transport Florida is a private transportation service based in Central Florida. This Privacy Policy explains what personal information we collect, how we use it, how we share it, and the choices available to you when you use our website, request a quote, communicate with us, or book transportation services.

By using our website or submitting a quote request, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following types of information.

Information you provide directly

When you request a quote, contact us, or book transportation, we may collect:

  • Name, email address, and phone number
  • Preferred contact method
  • Pickup address, drop-off address, and additional stop addresses
  • Trip date and time
  • Flight number, airline, or cruise details, if applicable
  • Passenger count, luggage details, and vehicle preference
  • Child-seat requests, special instructions, or other details you choose to provide

Payment information

We do not collect or store full payment card numbers through this website. If payment is required, it may be processed through a third-party payment provider, such as Square or another payment processor. Your payment information is handled by that provider according to its own privacy policy and security practices. We may receive limited payment-related information, such as payment status, transaction confirmation, amount paid, date, and receipt details.

Communications

If you contact us by phone, email, SMS, WhatsApp, website form, or another communication method, we may collect and retain the content of your message and related contact details so we can respond, provide service, maintain business records, and resolve disputes.

Website and device information

When you visit our website, we may automatically collect limited technical information, such as:

  • IP address, browser type, device type, and operating system
  • Pages visited, referring page, and date/time of visit
  • Approximate location inferred from IP address
  • Basic website usage information

We may use cookies, analytics tools, security tools, or similar technologies to operate the website, understand usage, prevent misuse, and improve our services.

2. How We Use Your Information

  • To respond to quote requests and prepare and send transportation quotes
  • To confirm, schedule, and provide transportation services
  • To communicate trip updates, pickup details, driver details, receipts, and service messages
  • To coordinate drivers, dispatch, vehicle assignment, and customer support
  • To process or confirm payments
  • To maintain business, tax, accounting, insurance, and operational records
  • To improve our website, services, pricing process, and customer experience
  • To prevent fraud, misuse, unsafe activity, or unauthorized access
  • To comply with legal obligations, law enforcement requests, court orders, insurance requirements, and regulatory obligations
  • To enforce our Terms of Service or other business policies

We do not use your personal information to make automated booking decisions without human review.

3. How We Share Information

We do not sell personal information.

We may share personal information only as reasonably necessary for business, operational, legal, or safety purposes, including with:

  • Drivers, dispatchers, contractors, or team members who need trip details to provide transportation services
  • Website hosting, database, form, email, messaging, analytics, security, or customer-management providers
  • Payment processors, if payment is required
  • Insurance providers, accountants, legal advisors, or business advisors
  • Government authorities, law enforcement, courts, regulators, or other parties when required by law or when necessary to protect rights, safety, passengers, drivers, or the public
  • A successor business if we are involved in a merger, sale, transfer, restructuring, or sale of business assets

We require service providers to use personal information only for the services they provide to us, subject to their own legal and contractual obligations.

4. SMS, WhatsApp, Email, and Service Communications

If you provide your phone number or email address, we may contact you about your quote request, reservation, pickup instructions, trip updates, payment status, lost items, customer support, or other service-related matters.

Depending on your selected contact method, communications may occur by phone call, SMS, WhatsApp, email, or another messaging platform.

Message and data rates may apply. You may ask us to stop non-essential communications, but we may still send messages necessary to complete or manage an active reservation.

Do not send sensitive personal information through SMS, WhatsApp, or email unless necessary.

5. Cookies and Tracking Technologies

Our website may use cookies and similar technologies for site functionality, security, analytics, and performance.

  • Essential cookies help the website work properly.
  • Analytics cookies help us understand how visitors use the site.
  • Security tools may help detect misuse, spam, fraud, or unauthorized activity.

You can control cookies through your browser settings. Blocking cookies may affect some website functions. If we later use advertising pixels, retargeting tools, or similar marketing technologies, this policy will be updated before those tools are activated.

6. Data Retention

We keep personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, manage reservations, maintain accounting and tax records, comply with insurance or legal requirements, resolve disputes, enforce agreements, and protect business interests.

Quote requests that do not become confirmed bookings may be retained for a shorter period unless needed for business, security, legal, or dispute-resolution purposes. When information is no longer reasonably needed, we may delete, de-identify, or anonymize it.

7. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure. These safeguards may include access controls, secure website connections, limited internal access, account protections, and the use of reputable service providers.

No website, database, communication method, or electronic storage system is completely secure. We cannot guarantee absolute security.

Florida Security and Breach Notice

Florida law requires covered businesses that maintain electronic personal information to use reasonable measures to protect and secure that information. If we determine that a security incident requires notice under applicable law, we will provide notices as required, which may include notice to affected individuals, government authorities, or other required parties.

8. Your Privacy Choices

You may contact us to request that we:

  • Provide information about personal information we maintain about you
  • Correct inaccurate personal information
  • Delete personal information, subject to legal, tax, insurance, accounting, safety, fraud-prevention, and business-record exceptions
  • Stop sending non-essential marketing communications
  • Update your contact preferences

We may need to verify your identity before responding to a request. We may deny or limit a request when permitted or required by law, including when retaining information is necessary to complete a reservation, comply with legal obligations, maintain business records, protect against fraud, resolve disputes, enforce agreements, or protect safety.

Florida Privacy Rights

Florida residents may have privacy rights under applicable Florida law, including rights related to access, correction, deletion, and certain uses of personal data, if the law applies to the business and the data involved. Even where a specific privacy law does not require us to provide a particular right because of business size, revenue, data volume, or statutory thresholds, we will make reasonable efforts to honor access, correction, deletion, and opt-out requests when practical and legally permitted.

California and Other State Privacy Rights

Some U.S. states provide additional privacy rights to residents, depending on the business, type of data, and legal thresholds that apply. We do not sell personal information. We do not knowingly share personal information for cross-context behavioral advertising unless disclosed and legally permitted. If you are a resident of a state with applicable privacy rights, you may contact us using the information below to submit a request. We will respond as required by applicable law.

9. Children's Privacy

Our website and transportation services are intended for adults making transportation arrangements. We do not knowingly collect personal information directly from children under 13 through the website. If we learn that a child under 13 has submitted personal information directly to us without appropriate parental or guardian involvement, we will take reasonable steps to delete it.

Parents or guardians may provide child-related trip details, such as passenger count, child-seat needs, or age range when necessary to provide safe transportation service.

10. Sensitive Information

Please do not submit sensitive personal information unless it is necessary for the transportation service. Sensitive information may include medical details, government identification numbers, financial account details, passwords, immigration status, or other highly sensitive information.

If you provide special instructions related to accessibility, child seats, mobility needs, or other service needs, we will use that information only as reasonably necessary to evaluate and provide the requested transportation service.

11. Third-Party Services and Links

Our website or communications may link to or use third-party services, including payment processors, maps, email providers, WhatsApp, SMS providers, analytics providers, hosting providers, or other technology services. We are not responsible for the privacy practices, security practices, or content of third-party services. You should review the privacy policies of any third-party service you use.

12. International Visitors

Our services are based in Florida, United States. If you access our website or contact us from outside the United States, your information may be processed in the United States, where privacy laws may differ from those in your country.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page shows when this Privacy Policy was most recently revised. Changes become effective when posted on this page unless otherwise stated.

14. Contact Us

For questions about this Privacy Policy or to submit a privacy request, contact us:

Marlo Private Transport Florida
Email: contact@marloprivatetransport.com
Phone: 352-549-5794
WhatsApp: 352-549-5794
Service Area: Central Florida, including Orlando, Disney area, Universal area, airports, cruise transfers, and surrounding areas